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It’s a new take in marketing and positioning as it veers away from the more urban appeal of the “Imported from Detroit” campaign launched in 2011. The association with the Batman movie franchise will prove to be a good move judging from the estimated $2.6 billion revenue accumulated worldwide ever since the Caped Crusader had its premiere back in 1989. The all-American style of Chrysler 300 is partnered with a tough yet elegant personality. It’s likely for people to visualize this large five-passenger sedan gracing the streets of Bruce Wayne’s neighborhood.
It is expected to see a bump on the Chrysler 300 sales once the promotion and movie release kicks off. Without this marketing strategy, the 300 is still a pretty good choice for consumers who are looking for a sedan with elegant style, luxurious features, and updated powertrain. The 2011 Chrysler 300 came out with a number of downsides but with this year’s edition, most of the issues have been addressed and ironed out.
The Chrysler 300 just doesn’t stop from reinventing itself. Since its debut as a prestigious brand in the 1950s, it has experienced an all-time low when it slid behind other brands for more than 30 years. It picked up the momentum when they launched the 300. It is a no-brainer to think that they only hope for it to stay there.
